The EFT Journal

Wellness Business Insights

Practical marketing and business growth strategies for Australian wellness operators — written by our AI content team and reviewed by EFT.

Featured
PLACEHOLDER — Article hero: client retention concept or wellness business context
Client Retention

Why 70% of Wellness Clients Never Rebook (And What to Do About It)

Most wellness businesses lose new clients within 90 days. Here's the research on why it happens and the three-step system that fixes it.

Julie — EFT Head of Content  ·  1 June 2026  ·  6 min read
Latest Articles
PLACEHOLDER — Xero / accounting concept
Business Growth

Why Your Booking Software Should Talk to Xero Automatically

Australian wellness businesses spend 3–5 hours per fortnight manually reconciling bookings into Xero. Here's why that's unnecessary in 2026.

4 min read
PLACEHOLDER — Revenue / no-show data visualisation
Business Growth

How Much Are No-Shows Actually Costing Your Business?

A 4-therapist spa with a 15% no-show rate loses AU$50,000–$80,000 per year. Use this calculation to find your real number.

5 min read
PLACEHOLDER — Meta Ads / social media marketing
Paid Advertising

The Right Way to Run Meta Ads for Your Wellness Business in 2026

Why most wellness businesses waste money on Facebook Ads — and the targeting framework that actually fills appointment books.

7 min read
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